Beginning tomorrow, 777 supermarkets in California, Illinois, Indiana, Iowa, and Nevada will begin stocking the Impossible Foods plant-based meat alternative.
Fueling the increased distribution and a push to expand its product suite and geographic footprint domestically and internationally is a $500 million round of funding the corporate closed in March.
Some of that cash is supporting the company’s entry at stores like Albertsons, Jewel-Osco, Pavilions, Safeway and Vons.
In all, the corporate stated it could be in almost 1,000 grocery stores by tomorrow. That includes all Albertsons, Vons, Pavilions and Gelson’s Markets in Southern California; all Safeway shops in Northern California and Nevada; Jewel-Osco shops in Chicago, eastern Iowa and northwest Indiana; Wegmans stores on the East Coast and Fairway markets in and around New York.
Since its debut in September, the corporate said it was the primary item bought on the areas it was out there on the East and West coasts.
The company’s 12-ounce packages are offered somewhere between $8.99 and $9.99, and it plans to soon introduce the Impossible Burger at even more stores nationwide.
Even as the company introduced its expansion, it made strikes to assuage any client concerns over the processes in place at its manufacturing facilities.