NBCUniversal’s new Peacock streaming platform will offer free and $5-per-month options with advertising to attempt to win customers for its belated bid into the net streaming wars, the company announced Thursday.
NBCUniversal parent Comcast is betting that viewers who’ve abandoned traditional pay TV and are wary of being asked to open their wallets for a number of streaming services will embrace a no-cost alternative with advertisements.
Peacock will debut for Comcast prospects on April 15 and across the U.S. on July 15. The corporate plans to expand the service to other nations over time.
Executives unveiled their offering at a celeb-studded presentation to investors inside Studio 8H in New York’s 30 Rockefeller Plaza, where a long-running sketch comedy show “Saturday Night Live” is broadcast.
Actor and writer Tina Fey, who’s creating a comedy series for Peacock, came onstage to highlight the breadth of programming to be available, from next-day entry to current NBC series to the entire library of shows, including “Cheers,” “The Office” and “Saturday Night Live”, in addition to classic movies from “Jaws” to “Jurassic Park.”
“Tonight Show” host Jimmy Fallon stated his present and “Late Night with Seth Meyers” could be available to some prospects of Peacock – which was named after NBC’s longtime logo – over three hours before they air on traditional tv.
NBCUniversal said it expects to succeed in 30 million to 35 million active Peacock subscriptions by 2024.