A South Alabama Ford dealer removing the plug on promotion on Wednesday just as it was going viral online.
Chatom Ford was giving away a shotgun, a Bible and an American Flag with every purchase.
The dealership launched a new advertisement just hours after ending the other one. This time it has a little less firepower.
“We’re going to give away a Bible, an American Flag and a gift certificate to use wherever you want for whatever you want,” the man in the Facebook advertisement stated.
The old advertisement was put up last Friday. At issue for Ford Motor Company, the dealership giving out a gun with every purchase. Chatom Ford stated they were forced to end the promo early at the request of Ford. The dealer said their post went farther than their expectations. Just days after it went up it had a quarter million views.
The new Independence Day promotion dropping the gun in favor of what they are calling glory. Now giving customers a $200 gift card instead of a weapon.
“If it’s just because we’re afraid they’re going to hurt somebody’s feelings, or somebody is going to get upset well then maybe that’s going down a slippery slope at that point,” DeMarco said.
This new promotion will also run by the end of July.